Google’s Algorithm Change: The Losers and Winners

Good Luck!

The air is heavy with hatred of spam as analysts rail against current search indexing tactics, a spam clock having been launched to decry the heavy amount of trash being generated, and some people even burning things to show their rage. While Google hasn’t necessarily joined this bandwagon, they have acknowledged the problems and have started implementing solutions. The two major elements introduced thus far have been a Chrome extension that will get user feedback on which sites are spam, and an update to the search algorithm designed to demote low-quality content.

There’s little doubt that Google’s change has altered the construction of the search engine pages, but figures vary somewhat on who actually winds up missing out and who gets closer to that coveted number one position. One of the more comprehensive evaluations of loss happens at Sistrix, where an advanced “visibility index” calculates the value of search terms based on their traffic, the click through rate on specific positions on the SERP, and more. According to that index, our top losers include eZine Articles, Suite101, Associated Content, Free Downloads Center, Essortment, American Towns, Article Base, Find Articles,, and All of those sites received more than a 90% visibility loss, according to the Sistrix index. Other analysts agree with at least several of these top items, but add, BizRate,, Squidoo, and Hub Pages to the list.

We can see a fairly strong trend on who’s losing position here: article sites, user-created pages, download aggregators, shopping sites, and similar all wind up in pain. But who (besides those who had been shoved off the top page by those sites) wins here?

More search visibility is being given to sites like eBay, Facebook, Amazon, NexTag, Instructables, Wikipedia, Yahoo Answers, Walmart, YouTube, and (surprisingly enough) eHow. This list is fairly controversial because it seems to support giant sites at the expense of user-generated content elsewhere. The need for higher visibility on some of these massive page collections was clear (for example, Facebook and eBay both essentially swallowed their user-generated items completely), but it’s quite evident that the groups benefiting is comprised of those that are already large and well-established.

Ironically, these “winning” sites are in many ways similar to the sites being penalized, and there isn’t a really clear way of stating how they’re actually different. Most of note, eHow, which has been used as an example of a content farm by many (with some dispute on that point, including from myself) has not only not been penalized, it’s been rewarded. Google, it seems, still has some fine-tuning to do.


SEO77 is a leading UK based Digital Marketing Agency. We work for clients across all industry sectors providing digital media consultancy and implementation.

We’ve been developing and optimising websites for over ten years and between them our team has decades of experience working in new media. So we really know where the internet has come from and where it’s going.

We excel at SEO and pride ourselves on gaining top search engine positions for our clients. As well as delivering professional agency services, we train, consult and speak for a number of leading professional bodies and companies.

For more information, visit the authors website at SEO Nottingham or SEO Mansfield

Bad Behavior has blocked 691 access attempts in the last 7 days.